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Agent With a Plan: Why Digital Marketing Is Critical to Selling Your Home

By Paul Tosello

Digital marketing is a major part of the modern real estate agent's job. Without sharp digital marketing skills, an agent could inadvertently cause your house to sit on the market or sell for below top dollar because of an inability to target and attract the right buyers. More than that, not only should your agent have digital marketing experience, but they should know what tactics work best in your neighborhood and price point.


Why is real estate digital marketing important?


Real estate digital marketing is both a critical and difficult skill to master. For an agent, digital marketing skills mean the difference between the perfect buyer finding your house or your home sitting on the market for too long. Gone are the days when you could rely on a "For Sale" sign on the corner.


Marketing starts with great photographs, a detailed description, even a dedicated website page, but digital marketing goes beyond just posting the home online. It requires an agent who knows how to distribute it—on social media, on the MLS, and throughout their powerful network. First, you need to ensure your agent has digital marketing skills, and then you need to make sure that they know how to use them.


What do you do to market a home?





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