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Rewriting the rules: Why this neobank is building a financial brand for Black America

Dozens of digital tools are billed as democratizing finance. But a number of entrepreneurs still see massive gaps. Here’s why Donald Hawkins and Asya Bradley, co-founders of First Boulevard, believe building a financial brand for Black America is imperative. Join us in a conversation with Mary Wisniewski, editor at Bankrate and First Boulevard’s co-founders as they discuss what banks have missed in serving Black America and how the neobank aims to improve the financial livelihood of the community.



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